So when I heard about Influenster and how I could become one, I was SOLD!
Although these subscription services are all pretty much a very covert form of marketing (does the average customer know they're just there for testing purposes?) the main difference with Influenster is that it's absolutely FREE. You heard me.
While the other pay-for services can certainly function as a marketing tool and many customers become lifelong purchasers of the sample products, Influenster is free product testing. At least, free when it comes to money. The catch here is a very simple one; you receive free FULL-size products in exchange for your reviews and posts on social media. If you acquire enough points and have enough "reach" (aka: Followers on Insta) you keep on receiving more products! I signed up and received my first box, pictured below.
Contents of the Sunshine VoxBox:
- Blue Diamond Bold Sriracha Flavored Almonds
- Dickinson's Refreshingly Clean Witch Hazel Face Wipes
- BarkThins Snacking Chocolates
- Sinful Colors Nail Polish in "Real Teal"
- Infusium 23 Leave-In Conditioner
- Vaseline Spray Moisturizer
- + a few coupons
My family and I had loads of fun trying all this free stuff. I'm going to be a lifelong fan of Vaseline spray and the chocolates were incredibly decadent. I'm a nail polish junkie, so I wasn't really sold on this cheaper brand of polish, but the face wipes and almonds wouldn't have been things I would try normally, and I really liked them. Needless to say, it's a marketing campaign that works, and will continue working. Influenster is genius because people like me (or all people, really) will continue leaving reviews in exchange for freebies.
Although I won't quit my day job over it, I can finally say "I'm a product tester!" and be part of a group of
1.5 million+ socially active trendsetters.
And so can you: www.influenster.com/r/1223389